UX/UI and Graphic Design
UX/UI Design
The visible UI design is just the tip of the iceberg.At Artsoft we know that under the water level it is hidden the structure that makes your product stand out from a crowded world of digital apps.
User Experience design is the part that you don’t see but feel.
How you value your product against a full of competitors market?How your product can make a difference or find an empty niche in this crowded place?
User Experience Design makes the difference because user experience it is what matters when it comes for the users to love, hate or care about your product. The way your product create pleasure of use is ultimately the way you cash in.
We have a user-centered design philosophy and processthat guides our work for each product we build.
Product research
First steps in product development is conducting research to test your assumptions
Product research is like a background check for a new product idea.
The research process includes checking on similar offerings already in
existence and estimating the selling potential of the proposed new product. User research will show if there is a need for your project on the market and the solution your project propose are viable and helpful:
- Competition analysis
- Guerilla research and testing
- Stakeholder workshops
- Personas
Information architecture & concept
Information architecture forms a skeleton of any project. How visual
elements, functionality, interaction, and navigation are landed and
delivered to users must be in accordance with information architecture principles. - Users Journeys
- Sitemaps
- Flow Maps
- Task Models
Design
Intelligent decisions are informed by data and supported through design.
We immerse ourselves in the minds of users, the goals of stakeholders,
and the landscape of the market to help clients. Our user interface
design aproach is based on client brand values and guidelines and best UI design practice- Wireframing & Prototyping
- Full UI design creation and exploration
- Graphic assets for app stores
- Facebook and other platforms visual adds
User testing and usability evaluation
Measure success directly from your users and get validation on your design direction.- User testing scenarios
- Usability evaluation
- Usability reports
